Coca-cola is the largest beverage company in the world, and used 283 billion litres of water in 2004 for every 27 litres of water it takes, it produces one litre of product. A pest analysis of coca-cola will determine all these factors which can impact its business in the global environment political: the most important political factors which can have a direct impact on coca-cola are laws and government regulation of food products. The world economic forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas. Coca cola is related to beverages-soft drinks industry, which depends heavily on economic environment for marketing decision fortune of industry and business heavily rests on the purchasing power of the people and purchasing power is largely a product of economic environment (ramaswamy & namakumari, 2007.
Political donations and lobbying in august 2017 ethical consumer viewed the coca-cola co's page on the website wwwopensecretsorg the website stated that coca-cola had made contributions of $2,286,320 in the 2016 election cycle. The researcher of this essay discusses the political environment in india, that has proven to be critical to company performance for both pepsico and coca-cola india. The largest coca-cola plant in india is being accused of putting thousands of farmers out of work by draining the water that feeds their wells, and poisoning the land with waste sludge that the. Coca cola political and legal environment discuss the pestel changes of an organization over the last decade pestel analysis for coke coca-cola, the largest manufacturer, distributor and marketer of beverage concentrates and syrups in the world.
Macro-environment (continued) legal factors coca cola is given the copy right to operate and is the only company that can produce and sell coca cola in all countries several countries have laws regulating how companies should operate and coca cola is a law abiding corporate citizen in uk. Micro and macro factors affecting the coca-cola company in discussion we delegated tasks amongst the group and each member offered initial ideas we have covered the micro and macro environment of our chosen brand and have begun to look at these in more depth. (coca-cola company, annual report, 1998) it is a business with a popular, affordable product, with a strong foothold in many countries the strategic positioning of coca cola 291 the global soft drinks market is dominated by 3 household names: coca- cola, pepsico and cadbury-schweppes.
Coca-cola is one of the most recognisable brands in the world the company claims to adhere to the highest ethical standards and to be an outstanding corporate citizen in every community we serve. A pest analysis of coca cola will determine all these factors which can impact its business in the global environment (political): the most important political factors which can have a direct impact on coca cola are laws and government regulation of food products. Environmental analysis of coca-cola economic environment the global economy has maintained a steady and rapid development for the past few years and this has been good news for the company the growth in the global economy will mean that the company will face a better fate of development.
The research thus conducts a pest analysis of coca-cola as well as identifies the environmental and ethical factor affecting the company after the analysis, suggestions were given that would help the company to cope up with the challenges and changes that is being faced in the current business scenario. Coca-cola is constantly finding ways to help our natural environment technological forces: technology is hard to keep up with in today's day in age however, the clever scientists with coca-cola are constantly finding new ways to work with technology. Coca cola hbc- equity report 1 of the industry and the political, environmental, economic, a detailed assessment of the environmental performance of coca. Economical foreign environmental factors have influenced the coca-cola's strategies in international marketing 2009) 1 consumer has become more attracted to the sport energy drink sustainable packaging.
Political - a large multinational corporation such as coca cola have to abide by strict laws and legislation, this is not just within the us, but around the world where they also have a large influence in the global market. Pest analysis stands for the analysis of political, economical, sociological and technological environment within a region or a country the same analysis is applied to understand the overall business environment and accordingly design the organizational strategy. Pestel stands for - political, economic, social, technological, environmental & legal factors that impact the macro environment of coca-cola amatil limited changes in the macro-environment factors can have a direct impact on not only the coca-cola amatil limited but also can impact other players in the food, beverage & tobacco.
Coca-cola met these demands with its iconic red and white logo and brand marketing to instill confidence in the consumer that the coca-cola product would taste the same everywhere it was purchased. The economist offers authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them.
Us c accessed : 11 seep , 2009 )the coca-cola counterrevolutionary coca-cola company is the biggest name in beverage industry , largest manufacturer , distributor and marketer of non alcoholic beverage concentrates and syrups in the world and one of the largest corporation in united states and europe. Coca-cola great britain is responsible for marketing 20 brands and more than 80 drinks to consumers across great britain including the coca-cola portfolio - coca-cola classic, coca-cola zero sugar and diet coke. A pestel analysis of coca cola will help to recognize the factors which impact the business globally political factors the non-alcoholic beverages from coca cola company lied under the food category. Like every business, the coca-cola system depends on the economic environment in which it operates the economic crisis of 2008-2009 dealt serbia a sharp setback, leading the country to seek a eur 4 billion stand-by arrangement with the international monetary fund (imf) in 2009.